Katrania Lowers Wins Marketing Influencer of the Year at WIFA Awards 2026

Established in 2018, the awards celebrate the achievements of women in financial services and recognise organisations working to improve diversity, inclusion and progression across the sector.

The Marketing Influencer category celebrates women who use marketing and media to raise awareness of financial issues, champion the value of financial advice and promote a more diverse, inclusive industry.

Alongside her work with our clients, Kat brings financial education to schools and universities through talks and volunteering, while also serving on local, business and industry committees. Her work doesn’t stop there, she is the founder of MoneyKats, her own financial education platform, which is set to officially launch very soon, and author of The Rich Formula Journal.

The judges shared some lovely feedback on Kat’s entry, recognising her work in championing financial literacy for all alongside her client commitments. Commenting on her entry, they said: “Loved this entry. Lots of evidence of championing women, via MoneyKats, The Rich Formula Journal, all while managing clients. A different entry path is always good to see, too.”

Congratulations, Kat, from all of us at Colmore Partners, and thank you to Professional Adviser and the judges for recognising her work.

Colmore Partners is an Appointed Representative of Best Practice IFA Group Limited, which is authorised and regulated by the Financial Conduct Authority. The registration number is 223112.