
Where Corporate Finance Advisers and Financial Planners Overlap
When I think about the work corporate finance advisers do and the work we do as financial planners, there are more similarities than people might first realise. While our areas of expertise differ, both professions help business owners make important decisions about value, opportunity and what comes next.

A business owner’s journey often starts with a good idea and years of hard work building something valuable. What begins with a single director can grow into an established business with multiple directors, shareholders and employees. As the business evolves, so do the decisions facing its owners.
Those decisions are not limited to selling a business. They may involve pursuing growth, attracting investment, making acquisitions, planning for succession or preparing for an eventual exit. Understanding the options available and the impact of those decisions is where specialist advice can make a real difference.
Corporate finance advisers support business owners throughout that journey. They help them understand the value of their business, assess strategic opportunities, prepare for future transactions and navigate significant commercial decisions. Through their expertise and connections across legal, tax and transaction advisory services, they help owners navigate complex situations with greater clarity and confidence.
This approach closely mirrors the way financial planners work.
For me, the most important thing is always the client’s story. Everything starts with understanding where they are today, what they want to achieve and what success looks like for them. Once we understand that, we can begin building a plan around their goals, circumstances and future ambitions.
Corporate finance advisers start from a similar position. Before discussing valuations, acquisitions or exits, they need to understand what the business owner is trying to achieve. The technical aspects of the advice only become meaningful when viewed through the lens of the client’s objectives.
People sometimes refer to a future sale value as their “magic number”. However, that figure only becomes relevant when considered alongside tax, transaction costs, future spending needs and, most importantly, what the owner wants that money to achieve.
For some, the next chapter is retirement. For others, it’s a new venture, another acquisition or supporting the next generation. Understanding what comes after the business is often just as important as understanding the business itself.
This is where the relationship between corporate finance advisers and financial planners becomes particularly valuable.
Corporate finance advisers focus on the business, its value and its future opportunities. Financial planners focus on the individual, helping them understand what financial independence looks like and how their wealth can support the life they want to lead.
The strongest outcomes are often achieved when both areas of expertise come together.
As financial planners, we regularly meet business owners who are years away from any form of exit. Understanding what drives business value at that stage can still be invaluable. It helps owners make informed decisions today while creating greater flexibility and more options for the future.
The reality is that major business decisions are rarely just commercial decisions. They are personal ones too.
A successful outcome is not defined solely by the valuation achieved or the completion of a transaction. What matters is whether it supports the owner’s wider ambitions, financial security and long-term objectives.
That is why a trusted corporate finance adviser and financial planner can add so much value when they work together. The corporate finance adviser helps the owner understand, develop and realise the value of the business, while the financial planner helps ensure that value supports the future the owner wants for themselves and their family.
Whether you are considering growth, succession, an acquisition or a future exit, early planning can provide greater clarity and preserve more options. Understanding how the value of your business fits alongside your personal wealth can help you make important decisions with confidence.
In the end, it’s not simply about a transaction or a valuation. It’s about recognising what you have built, deciding where you want to go next and ensuring the outcome supports the future you want to create.
Corporate finance advisers and financial planners bring different expertise to that journey, but both share the same objective: helping clients achieve the outcomes that matter most to them.
Colmore Partners is an Appointed Representative of Best Practice IFA Group Limited which is authorised and regulated by the Financial Conduct Authority, the registration number is 223112.
This article does not constitute tax, legal or financial advice and should not be relied upon as such. Tax treatment depends on the individual circumstances of each client and may be subject to change in the future. For guidance, seek professional advice.
Past performance is not a guide to future performance and may not be repeated. The value of investments and the income from them may go down as well as up and investors may not get back the amount originally invested.
Get our updates and insights direct to your inbox
Stay up to date on those topics and news about Colmore Partners by signing up for our newsletter.

